Car dealership SEO experts are able to provide services that increase visibility in organic search results and connect car buyers with dealership inventory. They have the experience and knowledge needed to maximize leads, phone calls, and foot traffic.

Most new and used car buyers start their research online. Whether they’re looking for reviews, vehicle features, or local dealerships, search engines are their go-to resource. That’s why having a strong online presence is important. Car dealerships must make their website easy to navigate and informative to attract these potential customers.

What are the Best Car Dealership SEO Strategies?

To improve a car dealership’s SEO, it’s essential to focus on keyword research. This is because the keywords a customer uses to search for cars are often clues to their intent, such as “best used car for family” or “cheapest convertible.” Car dealerships can also strengthen their SEO by optimizing their website’s content and fixing technical issues like URL structure, internal linking, and meta titles/descriptions.

Additionally, car dealerships can promote their brand and increase visibility by reaching out to local bloggers and influencers who might write about them. This is a great way to generate positive buzz for the business and boost the number of backlinks — which are votes of confidence from other sites that help determine search engine rankings. The more quality links a dealership has, the higher it will rank in organic search results. This will lead to more qualified traffic and more car sales.