Email marketing is a great way to reach and engage your audience, but if too many of your emails bounce back, it can damage your sender reputation and make it harder to get replies and new growth opportunities. The good news is that there are a few proven ways to reduce your bounce rates and boost email deliverability.

The most important step is reduce email bounces with scoring rate is for your business. Bounces are the percentage of emails that fail to land in the inbox due to an undeliverable address or a blocking mechanism like spam filters. A low email bounce rate is generally considered to be one or fewer bounces for every thousand emails sent.

To calculate your email bounce rate, simply add up the number of hard and soft bounces and divide by the total number of emails you’ve sent in a given time period. Then multiply by 100 to get the percentage.

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High bounce rates can tarnish your sender reputation, and repeated soft or hard bounces might trigger ISPs to flag your emails as spammy. To reduce bounces, make sure your email database is clean and up to date by using validation tools that can identify stale, fake, or invalid emails before sending. Ensure you’re only reaching active and engaged subscribers by using double opt-in when growing your list. And, when possible, use dynamic content to personalize your email messages and encourage audience engagement.