Did you ever set your tiktok ads not spending ads up and wait for them to start spending but nothing happens? Don’t panic if you find out your ads are not spending because there are multiple reasons that might be the case. In this article, we’ll discuss the most common reasons your tiktok ads are active but not spending and 5 useful ways to solve the problem.

1. Your Ads are Not Competitive

When you set up a new campaign on TikTok, the system automatically deploys a bid to determine who is going to see your ad. The higher your bid, the better position you’ll be in to get ad space but this also means that you could spend your budget very quickly. On the other hand, if your bid is too low, the chances that you’ll be shown to the audience will be greatly reduced.

Troubleshooting TikTok Ads: Understanding Why Your Ads Aren’t Spending

If you use multiple targeting options or criteria, they may overlap and create a narrower audience that is less likely to interact with your ad. This is a common issue and is best fixed by adjusting your campaign targets to ensure that they’re not overlapping.

3. Currency Unmatched

In this scenario, it might be that the currency used in your ad is not matched with the country you’re advertising in. This can cause the ad to be blocked due to policy violations.

It is extremely important that you abide by TikTok’s policies. Vigilantly adhering to these rules will ensure your ad campaigns are compliant and perform as expected.